It seems Nintendo is really focused on catching their target audience’s eye when it comes to Nintendo Switch titles. A short tv spot recently aired on Cartoon Network’s We Bare Bears to promote ARMS.

The 60-second spot shows the bears playing arms in their living room, battling it out on the couch and chatting about the game’s features. It then cuts to in-game footage to show off the game itself.

Cartoon Network also released a second video of “bear tips” breaking down the equipable arms from the game. It’s possible we may begin to see more of these tips segments featuring We Bare Bears or other Cartoon Network favorites, for ARMS or other Nintendo titles.

The timing of these spots is interesting in itself, though. Anticipation is already high for a new fighter, new arms, and even a new stage. We may start to see these spots pop up on the network more often as the content release draws near.

About Robert Smith
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A career writer and fan of every Nintendo console since...well, every Nintendo console. Jack of all genres, master of none. Still trying to beat Stage 2 in that one fan-made Mega Man title; please send help.

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