Nintendo has officially announced the rumored Super Mario Cereal with a new partnership with the popular cereal brand, Kellogg’s! The Super Mario Cereal as previously reported will feature an amiibo accessory included in each box and will include a collectible Super Mario Odyssey box art.
The limited-edition cereal will begin to arrive across the U.S as early as December 11th and the amiibo functionality in Super Mario Odyssey can help to receive gold coins or a heart in the game, in addition to helping to find additional Power Moons, as reported yesterday.
Full Press Release:
REDMOND, Wash., Nov. 30, 2017 – With Super Mario™ Cereal, Nintendo and Kellogg’s® have teamed up to take fans on a breakfast odyssey that will continue long after the cereal box is empty. In addition to collectible Super Mario Odyssey™box art, each Super Mario Cereal box functions as an amiibo™ accessory, making breakfast a more playful experience.
“This powered-up partnership with Kellogg’s is another exciting way for us to expand the Nintendo brand in unique and creative ways,” said Tom Prata, Nintendo of America’s Senior Vice President of Strategic Initiatives. “We are always looking for new opportunities to bring smiles to people of all ages, and this is a fun way to kick off the day.”
The limited-edition cereal box will begin hitting store shelves across the U.S. as early as Dec. 11. Those playing the Super Mario Odyssey game can tap the cereal box on the Nintendo Switch™ system, like you would an amiibo, to receive gold coins or a heart in the game. Even the cereal itself has a Super Mario twist, with colorful power-up marshmallows and a blast of mixed berry flavor in every box.
“We are thrilled to pack so much fun into one box of cereal,” said Brad Schwan, Senior Director of Morning Foods Marketing. “The package adds value and excitement for fans, with marshmallow shapes in the cereal inspired by Super Mario power-ups to tie the theme together.”
Source: Nintendo PR
